Blog: Athena Digital | Online Advertising + Social Media Marketing

Are You Still ONLY Looking At ROAS?

Are you an e-commerce business owner struggling to figure out how to measure ‘success?’ Time and again, I’ve consulted with e-commerce...

Do You Have Enough 'Woo Woo' To Succeed In Your Business?

A lot of people think "If I just hire the right marketing team, sales team, and 'hustle' my success is all but guaranteed." While you may...

How To Fail Your Way To Success

I talk about all the struggles of being an entrepreneur and give advice to aspiring founders on ways to achieve success on the Riderflex...

The Best Way To Get More Organic Engagement

No one wants to get crickets after all the effort they put into a social media post. But the reality is that unless you have thousands of...

How To Get More Sales With A Kick Ass Landing Page

This article was written by popular demand. When the front end of your ad funnel is working (Click through rate is good, link clicks are...

SELF QUIZ: Find Out Why Your Ads Aren’t Working

Are you running ads and not getting the return on investment you were hoping for? Maybe your cost per lead is astronomical and you just...

It's Your Landing Page, Bro

I recently had the pleasure of working with a team of experts in landing page conversion optimization. I asked them what the biggest...

Is Facebook Advertising Dead?

The North Face, Adidas, Ben & Jerry’s, Ford, Honda, Patagonia… What do all these major retail brands have in common? They have all...

Why Facebook Is The Best Tool For Lead Generation | How To Find Out If Your Company Is A Good Fit

Let’s face it. Cold calling for leads is the worst. I know some of you have sales in your blood and “dialing for dollars” gives you the...

What Is Really Going On With Zuckerberg And Fact-Checking? And Why Advertisers Should Care…

There has been a maelstrom of debate over Facebook’s policies as of late, including their fact checking policy. I wanted to take a moment...